The problem is not that your team lacks priorities.It is that maintenance, delivery, and long-term improvement are competing for the same people.
For companies running business-critical CFML, ColdFusion, or BoxLang applications, that pressure can be especially difficult to solve. Experienced developers are not always easy to hire quickly, application knowledge may be concentrated in one or two people, and a generalist may need significant context before taking ownership of the work. A permanent hire can also require a significant investment in recruiting, compensation, onboarding, and long-term capacity even when the immediate need is a specific project, urgent maintenance, or a period of transition.